Amadeus adds 1,600 hotel properties in 2nd quarter
Amadeus delivers a wider range of unique hotels to their customers
Madrid, Spain, 2 August 2005: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced that it has added 1,600 hotel properties in the 2nd quarter 2005 as part of a sustained campaign to deliver targeted hotel content to travel agents.
A focal point of this campaign is increasing the number of independent hotels in the distribution system. More than a quarter of the hotels added in the second quarter are independent hotels. Otedis, Amadeus’ central reservation subsidiary is pivotal to this drive. In the full year to June 2005, Otedis has added 700 independent hotels from eighteen countries in Europe, Latin America and Africa, to the Amadeus distribution system. Now these independent hotels can market their unique properties directly to Amadeus’ 75,000 travel agency locations and around 10,000 airline ticket offices around the world.
Travel agents can thus efficiently sell a wider range of unique hotels to their customers. From a Moroccan palace to a historic chateau in France; from a Patagonian spa retreat to luxury hotels in Lapland, these are not the hotels you expect from traditional distribution systems. For business travellers, Amadeus is targeting lower-star hotels in business centres – a three-star hotel in Prague for example – and can work with corporations to include specific hotels most used by their employees. The average commission paid by hotels to travel agents is in the region of 10%.
The Amadeus strategy is to bring in hotels which are known to be relevant to travel agents and corporations. Two hundred recently-added hotels were specifically requested by travel agents, or were identified by analysis conducted by Amadeus’ local representatives as important to their travel agency clients. In this way, Amadeus works closely with its travel agency partners to pinpoint content which will give them the competitive edge.
“Independent hotels are increasingly important to leisure and corporate travel agencies alike,” explains Antoine Medawar, recently appointed Managing Director of Amadeus’ Hospitality business unit, “and we are working with our travel agency partners to bring these hotels into the system with a simple, easy-to-use solution.”
Other content updates:
· In the second quarter of 2005, the number of airlines bookable in Amadeus passed 500, now 503.
· Eight more airlines became Altéa Sell customers. Travel agents can book direct from the airline’s own reservation system, and their customers can make itinerary changes at any Amadeus location around the world.
· Travel agents can now book packages from 190 tour operators in Amadeus, after the addition of six operators in the second quarter. This remains far more than any other distribution system.
· Travel agents can also book travel insurance from 34 providers, 18 cruise lines, 14 ferry companies, 7 train operators and 42 car rental companies on Amadeus.
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Notes to editors
Amadeus is a global leader in technology and distribution solutions for the travel and tourism industry.
As well as serving the marketing, sales and distribution needs of the world's travel and tourism industry,
Amadeus provides a Customer Management System portfolio to the airline industry: Altéa Sell (distribution), Altéa Plan (inventory management system) and Altéa Fly (departure control system). British Airways, Qantas and Finnair are the first customers to implement this full suite of Customer Management Systems.
e-Travel, Amadeus’ e-commerce business unit, is the global leader in online travel technology and corporate travel management solutions.
More information about Amadeus is available at: www.amadeus.com
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